Edible

 

Edible

VIDEO ART DIRECTION - STORYBOARD

 
 

Donut Tree

 

When Edible decided to debut their new “Donut” on National Donut Day, they knew they needed to do it in a way that would stand out. By placing an 18 foot tree in the heart of New York City’s Oculus, Edible was not only creating a one-of-a-kind tree growing donuts but Edible ambassadors were onsite armed with barrel baskets full of donut samples and coupons for all to enjoy.

 
 
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