ART DIRECTION - CONTENT PRODUCTION - PHOTOGRAPHY -POST EDITING - SOCIAL MEDIA STRATEGY
SLEEP IS PERSONAL
Rather than taking #MakeYourHappy literally and having content filled with people smiling, visuals will filter through the idea that Gryphon should make your feed a little better and in the process, make you a little happier.
Aiming to highlight different experiences, thoughts and actions to show how happiness, sleep and comfort are very personal through content strategy and photography.
Elevated. Personal. Happy.
Pillow talk is traditionally thought of as intimate conversations in bed. content was created in the spirit of happiness, using post faux-motivational, funny quotes about sleep and the morning.
Owning the 15 minutes between hitting snooze on your alarm and actually getting out of bed in the morning. Whether it’s checking your phone, looking at your closet or staring at your ceiling, everyone can relate to those 15 minutes. Capture that moment and owning it as a brand.
PRODUCT & PROCESS
Content highlight Gryphon’s products as well as where they come from and what goes into making them. While many other bedding brands solely focus on their products, visuals will fit product into a wider, happier and brighter lifestyle.