ART DIRECTION - CONTENT PRODUCTION - PHOTOGRAPHY - POST EDITING - SOCIAL MEDIA STRATEGY
3 Content Pillars
Mixed in with product and texture shots, this shows consumers the natural and valuable environment that our brand belongs in. It also marries Emera to a luxurious color and establish a recognizable theme.
Get consumers to associate Emera with a luxurious and natural lifestyle by placing products on natural, high-end backdrops.
Reinventing Hair Care
Emera is more than just hair care. It is a defiant concept inspired by emerging cannabis research and shifting perceptions.
It is the reinvention of professional beauty, elevating it to a new standard with a groundbreaking ingredient.
It is cannabidiol hair care, the new standard in hair care.
Texture in Action
While use emerald filters and prism/light leak effects to tie back to the theme, these posts focus on demonstrating texture in action.