Emera

 

Emera
Haircare

ART DIRECTION - CONTENT PRODUCTION - PHOTOGRAPHY - POST EDITING - SOCIAL MEDIA STRATEGY

 

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3 Content Pillars

Emerald Color

Mixed in with product and texture shots, this shows consumers the natural and valuable environment that our brand belongs in. It also marries Emera to a luxurious color and establish a recognizable theme.


 
 
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Product Highlight

Get consumers to associate Emera with a luxurious and natural lifestyle by placing products on natural, high-end backdrops.

 
 
 

Reinventing Hair Care

Emera is more than just hair care. It is a defiant concept inspired by emerging cannabis research and shifting perceptions.

It is the reinvention of professional beauty, elevating it to a new standard with a groundbreaking ingredient.

It is cannabidiol hair care, the new standard in hair care.

 
 

Texture in Action

While use emerald filters and prism/light leak effects to tie back to the theme, these posts focus on demonstrating texture in action.