Emera

Emera

 

Brief
Launching in 2018, Emera is more than just hair care. It is a defiant concept inspired by emerging cannabis research and shifting perceptions.

They were looking to define a creative direction and social media strategy that would set them apart as a brand that is elevating beauty to a new standard with a groundbreaking ingredient.

Created as part of the team at Havas.

Solution
Establishing the emerald color as the brands muse, the art direction formed an environment of natural elegance. Light leaks and custom-build filters created an aura of fresh mysticism that grounded the brand in the natural yet luxurious space.

Role ........... Art Director, Senior Designer
Photography ........... Eunice Lee
Designer ........... Stephanie Sokolich
Field ........... Identity, Art Direction, Photography, Social Media Strategy
Published ........... September 2018

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