OLIPOP
GRAPE FLAVOR LAUNCH
Brief
OLIPOP gave grape an upgrade and reinvented the iconic flavor with their signature health-supporting fiber. They wanted their new flavor to stand out as a nostalgic soda flavor that audiences knew and love.
Solution
Creating a nostalgic feel around the photography and can design was as important as making the flavor stand in line with the rest of the OLIPOP line-up. Showing that the iconic flavor had been reinvented in the OLIPOP touch. A fun and bold color palette, lighthearted photography and joyful iconography were the perfect ingredients to bring this drink to life.
Role ........... Freelance Designer
Field ........... Identity, Art Direction, Iconography, Web
Published ........... June 2021
